Digital Marketing Manager



(Fulltime 38h)

Are you a passionate manager with the right experience and skills in Digital Marketing? And do you want to work for a successful international retailer? We are currently in a very exciting phase with great digital growth, and we offer you the opportunity to join our team!


Action was crowned best retailer of the year in 2018 and achieved this through the revolutionary way in which we expand and continue to focus on our customers. Our marketing is all about understanding the motivation and needs of our customers and our desire to keep surprising them.


As Digital Marketing Manager at Action you are responsible for formulating and executing the digital marketing for the seven countries in which Action is active. You lead a growing team of (now 7) online and social marketers and are supported by online marketing agencies. Your team goal is to drive store sales by generating high quality traffic to through paid channels and to create a great experience on our online channels. You are part of the Digital Management Team and report to the Digital Director.

For our growing team in Zwaagdijk-Oost we are looking for a passionate Digital Marketing Manager. Key tasks and responsibilities:

  • Managing a strong online marketing team: Development, retention and recruitment of key talent necessary to fuel success;
  • Working with external online marketing partners for online campaigns and advertising (Media agency, Google, Facebook etc.);
  • Creating online awareness and traffic to, based on the company strategy and strive for optimal performance of traffic sources and the online marketing team;
  • Deploying campaign and communication concepts and coordinating online media campaigns;
  • Developing online advertising strategies for Paid Search, Display and Social to support Actions goals;
  • Implementing email marketing strategies by considering elements such as campaigns, themes, objectives, key customer segments, targets;
  • Developing email marketing strategies, including newsletters, database growth, customer data enrichment, trigger-based templates (e.g. Birthday);
  • Creating content for a (wide) set of relevant social media platforms in order to create awareness for Action’s products and campaigns.


We are looking for a manager with a strong marketing focus and excellent analytical skills who is creative and can work organized and focused. You have pragmatic and commercial mindset and a never-ending curiosity about the behavior of our customers. We also require:

  • Minimal 5-year experience as an online marketing manager.
  • Preference for online marketing experience at retail/omni brand or pure player, preference for international brand experience.
  • Education minimally at bachelor level (HBO).
  • Tools and platforms: Google Analytics (premium), Google Ads and DV360.
  • Experienced in commercial and technical drivers.
  • Able to translate complex online/IT idiom into logical phrases.


We open stores internationally on weekly basis. The rapid growth makes Action a successful organization and requires the organization to continuously adapt. It is expected that the department will expand further, so that there are plenty of opportunities for growth. In addition, the expansion of Action brings challenges in the online field. With an enterprising and proactive attitude you can contribute to the further professionalization of our Digital and Marketing department. And we also offer:

  • Market-based salary based on a 38-hour working week.
  • A company car, laptop and a telephone.
  • Bonus scheme based on personal – and business objectives.
  • 15% staff discount on your purchases from Action.

The Action Academy offers various training modules with which you can further develop. Programs in areas such as leadership, communication, Excel and project management are offered in-house. In addition, external development and / or training opportunities are negotiable. You can specialize in Digital and Data focused marketing in this position. Depending on your ambition you can also perform other digital functions.


For more information about the application procedure, please contact our Recruiter Daniëlle van den Bosch via WhatsApp 06-11169955. You can only apply via the online application form!


While we appreciate the offer of assistance, unfortunately Action does not accept unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Action via-email, the Internet or directly without a valid written search agreement will be deemed the sole property of Action, and no fee will be paid in the event the candidate is hired by Action. Interested in becoming a supplier to Action, send an email to