Meet Alexander
"Action and I are a good match, thanks to the work content and the good work-life balance."
Alexander Kaan, Digital leadHi! Please introduce yourself.
I’m Alexander, and live with my girlfriend and son in Haarlem. In July 2022, I switched from working at a digital agency to Action’s Marketing and Digital department.
What do you do as a Digital Marketing Performance Lead?
I make sure that we achieve good results with online marketing. This includes striking a good balance between branded keywords (such as Action and product names) and non-branded keywords (such as gardening, cleaning products and sweets). Or advising on changes to our website to make it easier to find. That’s also what I like most about my job: it touches on almost all aspects of digital marketing.
Why did you join Action?
As a child from a real entrepreneurial family, I have been watching Action with admiration for years, partly because of its budget strategy. I wanted to know more about Action and decided to apply. It was a good choice: Action and I are a good match, thanks to the job content and the work-life balance. Since I became a father, I find that balance even more important. Here, for example, I get the chance to work four days a week.
Still, what surprises me time and again is how much room there is in the organisation to share innovative ideas and put them to work straight away.
What surprised you most about working at Action?
I expected to end up in an environment where there's room for pioneering. And I did! Still, what surprises me time and again is how much room there is in the organisation to share innovative ideas and put them to work straight away. Everyone is open to good plans.
What's the best part of your job? And what can be challenging?
By far the most enjoyable part is the people. That’s why I spend a lot of time in the office; I get a lot of energy from contact with my colleagues. The challenging part is the ever-changing digital world, which means we constantly have to assess whether a development is useful or not.
What achievements are you proud of?
I am convinced that collaboration between various marketing disciplines is essential to achieving good results. That's what I make a point of doing. So I like to see that the teams within the department are getting better at reaching out to each other.
What's the atmosphere like?
So far, I’ve only met great colleagues! What I also notice is that people have an eye out for each other. In a large organisation like Action, the work never stops. I see that colleagues keep a close eye on whether everyone's workload stays healthy.
Any tips for future colleagues?
If you love pioneering, this is the right place for you. There is still a lot to be gained in the digital world, so you can have a lot of influence on the direction we take. And you should be sure to participate in the orientation days. There’s no better introduction to Action!